Start with the basics
Your intellectual property (IP) is a major asset—it’s what sets you apart in a crowded market. Knowing what types of IP apply to your business (like patents, trademarks, copyrights, or trade secrets) is the first step to protecting it. Trademarks secure your brand identity, patents protect innovative products or processes, and copyrights cover creative work like software code or content.
Secure ownership from the beginning
Many startups make the mistake of neglecting IP ownership, especially when working with freelancers or early partners. Make sure your agreements include “work-for-hire” or assignment clauses, ensuring the IP created for your company actually belongs to your business. This early step can save legal headaches down the road, especially if a product becomes successful.
Keep an eye on global markets
If you’re aiming to scale internationally, be aware that IP laws vary widely by country. While a U.S. trademark or patent provides protection domestically, it doesn’t apply globally. You may want to file for IP protection in target markets before expanding to ensure competitors aren’t free to use your innovations abroad.
Insight tip: Protecting IP isn’t a one-time task—make it a regular check-in as your business grows. Regularly update agreements and monitor potential infringements to keep your assets secure.
